DigiPack Design

After looking at the digipack combination design that we carried out as a group we have picked out the best bits from them in order to come up with this design for our final version.

The front and reverse of the digipack is a representation of the front and back of the models head, a way of showing that all of the content inside is what is going on inside her head. This is accurate due to the video we have created that shows her life full of wild antics. The style of front and back cover also looks like a 3d image of the artists as you can see a 360 view of her head however on a flat surface. The chosen writing which states the artists name and the song title is large in central so that it cannot be missed at first glance. We have added a parental advisory sign into the top left hand corner of the cover as it is likely to be classified as explicit due to drinking, smoking and sexual representation of women; this also ties in with some of the clothing worn in the video which has this symbol on the front of it giving us continuity. 

On the reverse, the track list will be written down the back of her neck, looking almost like a tattoo as it will look like its written on her skin directly. We will include a bar code for the CDs purchase in the bottom right hand corner to weigh with the symbol in the top left corner of the front and copyright information along the right hand side, opposite the spine.

The image we will use on t inside cover will be one of the main model and the dog, as it is seen in the music video. By including an image that mirrors a scene in the video, it is a way if advertising the video for those who have brought the CD however not seen the video. Behind the CD we will add another reference to the video by including a black and white optical illusion, similar to one of them that was projected onto the screen and our model danced in front of. We feel this will work especially well due to designing more of a plain disk which will sit on top of it.

On both the disk and spine, the same font will be used as the front cover as it will also be a white background therefore keeping consistency. The colour scheme of our video is being stuck to by using white, black and red throughout. In order to keep the text completely central, the A in hard will cover over the centre of the disk however is still obviously an A  as the sides can be seen. 

Throughout the digipack we have ensured that we are keeping consistency between our video which we previously created and the digipack. We have done this through mirroring scenes in photographs, using the same costume and make up, and keeping the same colour scheme.

We have also continued to retain our young target audience by continuing to use '#hard' allowing not only the video but the album to be promoted for free on social media through people talking about it.