Above you can see the research which we have carried out into the font which will be used on all products related to our video in order to keep a house style between the promotional methods. The research began using all sans serif font as this was one things we were sure we wanted our font to look like in order to give off the bold and bright impression. Throughout this research we have refined a number of different fonts down in order to come up with this as our final.
We have chosen to use capitals to continent to emphasise the bold look of the font making it seem more powerful. The colours which we have continued to use the colour scheme from our video in order to gain continuity throughout the products. The use of a # in the title keeps it very current and attractive to our target audience as well as working as a free method of promotion on social media
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